The first version of my mission statement. I considered all the attributes that I enjoy about helping craft breweries with their design and brand identity. Taking into account my personal specialties and passions without excluding any niches of the community.
'I help craft breweries to discover their identity within the craft beer community, creating a unique visual voice setting them apart in a sea of
craft breweries. My experience in graphic design and illustration as well as being an active part of the craft industry in my daily life propels my passion for assisting this community.'
- Kelsey Mccalla
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