Working in the craft brewery industry I have come to understand it back to front. As a design student, I can see gaping holes in the technology and consistency of the brands. Before a brewery opens they have a vision of what the beer will taste like and the vibe that they want to have in the tap room. Very little money is left for branding which is not a great way to start a business. Eventually, the brewery makes a bit of cash and will rebrand after a few years and eventually have a consistency that you see with other types of industries. There are some examples of rebrands that completely revamp a brewery that becomes way more successful after the new identity is released and a whole new set of patrons starts to show interest. One example that comes to mind for me is Feral Brewing. They went from a very tightlaced and methodical feeling brand to a downright feral look. Hand drawings scribbled all over and bold type creates a look and feels that match the name and outlook of the company.
On the other hand, the problem that I see as a designer is not really seen or felt from outside the taproom. As an employee, the consistency of technology in the front of house is lacking and continuously effects the moral and timeliness of service for the staff. I would like to focus on a solution to help create a better portal for the employees of a taproom to best help with ber service, knowledge, and quickness of orders. Below is some preliminary research on the effectiveness of POS systems in hospitality and restaurants.
- This scholarly article is about the error in POS systems in a retail setting and how changing the existing system that is learned to something different can be for the better and worse.
Nachtmann, H. , Waller, M. A. and Rieske, D. W. (2010), THE IMPACT OF POINT‐OF‐SALE DATA INACCURACY AND INVENTORY RECORD DATA ERRORS. Journal of Business Logistics, 31: 149-158. doi:10.1002/j.2158-1592.2010.tb00132.x
- An article of things to remember when designing for a POS system
Designing point-of-sale (POS) systems by Trenton Moss on 9 February 2015 on WebCredible
- How to design and things to think about when designing a POS system
Designing Point-of-Sale Systems By Dennis Lenard April 30, 2018 on UX Matters
Top POS Systems on Top 10 Best POS Systems
A website that recommends some POS systems
- This scholarly paper focuses on the implementation of a POS system in a hospitality industry
Issues in Information Systems Volume XII, No. 2, pp. 67-73-, 2011 67 IT PROJECT MANAGEMENT: CLASS PROJECT OF A POINT OF SALE (POS) SYSTEM IMPLEMENTATION IN A RESTAURANT Amber Gillum, University of Houston and Mohammad A. Rob, University of Houston.
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